Apparently when you hire a new coach, especially one with the Bowden name, you have no choice but to plaster his face on all of your promotional materials.
However, as a marketing executive I have always made it a point to include people with a certain look to help sell a program and concept. I'm sorry to say, Terry Bowden does not have that look.
A colleague of mine over at Crystal Ball Run had the funniest comment about the poster. Allen Kenney from BlatantHomerism.com said, "I believe he's pointing at the booster's daughter he'd like to screw."